DOUGLAS Marketing Solutions

We’re hiring a Retail Media Sales Manager (f/m/d) 🚀 At DOUGLAS Marketing Solutions, we create measurable value by turning data into real business growth. In this role, you’ll drive the expansion of our Retail Media Data Solutions, build strong partnerships, and deliver impact for our brand partners across the DACH region. Join our ambitious team and shape the future of Retail Media with us. 🚀 https://lnkd.in/eEW4TRr6

What happens when premium branding meets high-frequency visibility? With the launch of Black Opium Glitter and Make Me Blush, Yves Saint Laurent Beauty activated DOUGLAS Digital Screens across both window displays and purchase areas, reaching shoppers directly in the store environment and creating multiple product touchpoints along the buying journey. Curious to see the results and how in-store visibility translates into measurable impact? Swipe through the slides to explore the full case. #DOUGLASMarketingSolutions #RetailMedia #YSL #DigitalScreensInStore

Where intent is high, visibility must be higher. 🚀 Even strong products can get lost on the crowded product detail page. What if you could make sure your brand appears exactly where shoppers are searching – at the moment they’re most likely to buy? ▶️ Watch the video to see how it works in action. #DOUGLASMarketingSolutions #RetailMedia #SponsoredProductAds

Have you explored our new targeting feature yet? Join our free webinar and take a first look at the audience targeting feature on the DOUGLAS Self-Service platform. It enables advertisers to select several customer segments within a single Audience Ads campaign – for a perfect audience match. ✅ Key learnings: ▪️How audience selection is set up within one streamlined campaign ▪️How to activate your chosen audiences across all Audience Ads formats ▪️How better audience matching boosts your campaign performance 📅 April 22, 2026 | ⏱️ 30 min | English 👉 Save your seat: https://lnkd.in/ex9iAACV #DOUGLASMarketingSolutions #RetailMedia #AudienceAds #AudienceTargeting

Summer starts in your customers’ minds long before it hits the calendar. ☀️ The first summer scent, a touch of color, a lighter routine – shoppers are already exploring how they want to feel and look. Brands that show up early can influence discovery and guide decisions before peak demand. The Pre‑Summer period at DOUGLAS (May 11–25) is your chance to highlight your brand during early-season moments with a powerful bundle of Audience Ads and Sponsored Product Ads. Swipe through the slides to learn how to turn early intent into impact. #DOUGLASMarketingSolutions #RetailMedia #PreSummer #SummerCampaign

Hear us speak: Women in Tech On April 16 in Düsseldorf, Lena Marquardt, our Lead Retail Media Intelligence and Analytics, will be part of the panel: “Job Revolution – Which Marketing Professions will AI Transform?” The discussion will explore how agentic systems are starting to reshape workflows, decision-making, and ultimately the role marketing plays in driving business outcomes. For Retail Media, this shift is particularly relevant: as data, media, and consumer behaviour are directly connected, agentic systems can move beyond execution to actively optimise decisions in real time – making every action immediately visible in its business impact. If you’re thinking about how your role might evolve in this environment, this is a conversation worth joining. Save The Date: 📅 April 16 | 📍IBM iX DACH Studio Düsseldorf

OMR Festival 2026 is almost here. Let’s connect! The countdown is on! We can’t wait to meet great minds, exchange ideas, and dive into what’s next for Retail Media, First-Party Data, and measurable brand growth. If you’re planning to attend too, let’s make it practical: Send our colleagues a direct message here on LinkedIn to schedule a meeting during OMR. Bring your challenge – visibility, conversion, incrementality, omnichannel activation. We’ll bring the perspective. Who you’ll meet from DOUGLAS Marketing Solutions: Charina Lumley • Heike Schneider • Yasemin Kaya • Katharina Peick • Evangelia Mitoli • Lena Schütze • Nesma Abdel-Hamid • Karina Müller We look forward to seeing you at OMR in May! 👋 #DOUGLASMarketingSolutions #RetailMedia #OMR26

Reaching the right customers just got easier. Precision in Retail Media begins with smart audience selection – and our new feature takes it to the next level. It allows you to combine several audiences in one campaign setup. Discover how this enhancement leads to more precise delivery and stronger performance, powered by DOUGLAS First-Party Data audience segments. 📅 April 22, 2026 | ⏱️ 11:00 am | 🎯 Audience matching 👉 Reserve your spot now: https://lnkd.in/ewyUChDF #DOUGLASMarketingSolutions #RetailMedia #AudienceTargeting #SelfService

📢 Industry Innovation Announcement Today, we’re proud to introduce a new Retail Media KPI: VPM – Vibe Per Mille. Because impressions are outdated. Incrementality is overrated. And who needs structured measurement when the vibe feels right? Campaign performance will now be evaluated based on: ✨ Campaign aura ✨ Brand manifestation rate ✨ Meeting room nod density … Happy April 1st. We’ll stick to transparent KPIs, validated impact, and data that turns into action plans. Because Retail Media works best when it’s measurable, not mystical. #DOUGLASMarketingSolutions #RetailMedia #AprilFools

Discover the Always-on Advantage Seasonal peaks like Christmas or Black Friday get attention – but they don’t build lasting demand. Shoppers don’t start their journey on the big day. They browse, compare, and get inspired weeks in advance. By the time they are ready to buy, their preferences are already shaped by what they’ve seen before: ads, reviews, screens, inspiration along the way. Always‑on Retail Media means steadier results, and an audience that already knows your brand when the season peaks – because performance improves when you’re not constantly restarting. Your benefits: ✅ Constant visibility → stronger recall during peaks ✅ Always reach your most relevant audiences, powered by DOUGLAS First-Party Data ✅ Continuous data learning → smarter targeting next season ✅ Consistent presence → lower activation costs When the next big season arrives, you’re not trying to catch attention. You are already considered. Do you want to collect insights all year long? Let´s talk. #DOUGLASMarketingSolutions #RetailMedia #AlwaysOn #ShoppingJourney