iPaper

From print to… what? Print had always worked for the Danish retailer 10-4, until it didn't: - Cost went up - Reach dropped So, when 10-4 stopped printing, they looked for digital alternatives. Something inspirational and curated, but created and consumed 100% digitally. 10-4 started to create digital leaflets based on information from their product feed, automations and rules. Learn more via the link in the comments 👇

With Horizon, Conforama creates digital catalogs without a PDF. But why? "We can now promote offers with a shorter lifespan because Horizon is more responsive. We can create digital catalogs at a lower cost with a one-week validity.” - Eva Matoua, CMO, Conforama Switzerland. They’ve also reduced costs and agency dependency: "iPaper and Horizon help us save money. When we create a Horizon leaflet using our feed, we don’t need to work with an external agency.”

Reasons to create a digital catalogs without a PDF? No PDF means… - Faster production: Promote offers with a shorter lifespan. - Less agency reliance: You have the flexibility to do it yourself. “Today, it costs us less to work with digital catalogs. With Horizon, we can create digital catalogs directly from our Google feed." Eva Matoua, CMO, Conforama Switzerland

”We wanted to take the digital catalog further. To offer a digital environment that looks like a catalog, without being based on a PDF.” – Eva Matou, CMO, Conforama Switzerland. And now, Conforama simply fills in an Excel sheet with SKUs and uploads it to Horizon. And then... They have a digital catalog made without a PDF. How? - iPaper connected Conforama’s product feed to Horizon - iPaper created templates and layouts based on Conforama’s brand and catalog style - iPaper built automations to combine feed data with those templates and layouts The result for Eva and her marketing team? “Today, it costs us less to work with digital catalogs. We can create digital catalogs at a lower cost with a one-week validity, and when we create a Horizon leaflet using our feed, we don’t need to work with an external agency.”

Too much holiday hassle? Not with Imerco's digital Christmas catalog! 🎄 Extra information in the curated catalog format + easy integration to their ecommerce = a great shopping journey

How did I end up here? With 11 nationalities represented at iPaper, we’ve heard many answers to that question. Stories full of ups and downs, frustration and relief, of finding your way in Denmark. On Monday, we had the pleasure of welcoming ReDI School of Digital Integration Denmark to our office to share some of those stories. Two of our colleagues, Anna and Gonzalo, spoke openly and frankly about their own paths into tech and the Danish job market. The room was full of good energy, good questions, and good æbleskiver. We’re grateful to have spent the evening with such a curious and driven group, and we hope the conversations gave them some useful perspectives to bring along. Finding your way can take time, but it’s easier when we help each other along the way.

Lap two! It’s time to welcome Maria Camila Arciniegas Sanchez to the team 🏁 Camila joined iPaper earlier this month to strengthen our Customer Care team together with Maria. In her own words, being a Customer Care Specialist is all about meeting the person, asking the right questions, understanding their challenges, and guiding them toward a solution that makes sense. Camila was born and raised in Colombia before moving to Denmark at age 12. On the surface she’s quiet, creative, and loves a cozy day with coffee, a walk in the park, and a good arthouse movie. But beneath that calm, there’s an engine revving for her love of F1. 🏎️ We’re excited to see her combine her Scandinavian calm, her Colombian warmth, a bit of F1 adrenaline, and her curiosity from her design background to guide our customers through whatever challenges they run into. 🔧 Welcome to the team, Camila. We’re happy to have you with us!

Welcome to iPaper, Maria Alarcón! ⭐ Maria is joining us as a Customer Support Specialist. So, if you're an iPaper customer, you can look forward to talking to her soon 😎 Maria is from Spain and has a background in marketing and strategic communication. Outside the office, she’s into boxing, Pilates and caring for her ever-growing collection of plants. She’s also a big cat lover, and she has the tattoos to prove it 🐈 Glad to have you with us, Maria! 🎉

I don't know if you've noticed... But iPaper have a new product out 👀 So, of course, I wrote something: Horizon allows you to create digital leaflets from your product feed. And, since the output is not based on a PDF, you can do so much more than just display the same product as in your printed catalogs. If you’ll allow my hyperbole, the only limitations with Horizon are… - the products in your feed, and - your imagination. We can’t add more products to your feed, but maybe we can expand that imagination with some examples? See the comments for a link to the whole article, and our live Horizon demos 😎