Visual Marketing Ideas

⛺🪵🔥 UX Storyboarding. With useful guides, templates and cheatsheets to design storyboards that visualize and explain customer’s stories ↓ ✅ Storyboarding is a visual storytelling technique. ✅ We use it to visualize and explain customer’s stories. ✅ Journey map is an extensive visualization of user’s journey. ✅ But storyboards describe only 1 fragment of the user journey. ✅ Many storyboards can explain a single fragment of the journey. ✅ Each storyboard has a scenario, persona, visuals, captions. ✅ Choose the source first: user interviews, tests, analytics. ✅ Start with a story, find characters, the setting and a plot. ✅ Then, pick scenes that show plot from start to finish. ✅ Add thought bubbles, action bursts, narration. 🚫 Don’t overcomplicate: 1 activity per frame, max 8 frames. ✅ Sketch only 1 storyboard per one path that the user takes. ✅ Emphasize user’s emotions, gestures and expressions. 🤔 Label anything that may be an assumption or question. ✅ When finished, play back the story to test how clear it is. Start with insights from journey maps and UX research. Bring designers and if possible end-users on board. Between 3–6 people works best. Focus on key scenarios that include key features of a product. Draft the storyline in sticky notes first. Then translate to a storyboard. Storyboarding might seem like a simplistic way to visualize customer’s experience. Yet because of their simplicity, storyboards are very easy to understand, memorize and relate to. Low-fidelity stick figures work well, as the goal is to form a shared understanding, not a refined artefact. Most importantly, good storyboarding is always informed by good UX research. It captures real scenarios, with real constraints and real frustrations. It creates awareness that might linger for months — and it explains and documents design decisions, albeit unintentionally. Useful resources: UX Storyboarding Kit (Figma), by Lucian Popovici https://lnkd.in/e_ScYbty Storyboarding Toolkit (PDF, Figma), by IBM, Glenn S. https://lnkd.in/e7cdqsfn https://lnkd.in/e92dxeUV Storyboarding Workshop Templates (Figjam) https://lnkd.in/e_Utv4ee https://lnkd.in/e23Eniha Storyboarding Toolkit (Miro), by Ben Crothers https://lnkd.in/emp5DqKq How To Use Storyboards To Test UX Concepts, by Chris Spalton https://lnkd.in/enPDkb4a Storyboards Help Visualize UX Ideas (+ Template), by Rachel Krause https://lnkd.in/eZfcb3pp UX Storytelling, by Mayya Azarova, Ph.D. https://lnkd.in/efNm-7gV How To Use Storytelling in UX Research, by Allison Grayce Marshall https://lnkd.in/eZ2aGwkU #ux #storyboarding

Carousels = Gain New Followers Single image = Connection Newsletter = Leads Video = Trust But most people post blindly. After observing over 4,000 top-performing posts and testing 200+ of my own, here’s what I’ve learned: 📌 TEXT + MEDIA > Plain Text Media doesn’t just “look nice.” It adds friction. It slows the scroll. It gives a second chance. Text-only can work, but media-backed posts hold attention longer. 📊 Here’s the breakdown: 🛑 Want more followers? → Post carousels or multi-pic static posts. Reason: More visuals = more scroll = more dwell time = better reach. (Yes, even if you say the same thing in text.) 🛑 Want to connect with people? → Use single-image + personal story OR sharp text posts. Reason: These feel intimate. Less performance, more resonance. They invite conversation, not just applause. 🛑 Want to generate leads? → Share newsletters or original articles. Reason: High-intent audience. These are your readers, not just viewers. 🛑 Want to build trust at scale? → Go video—but know your geography. 🇮🇳 India: Video is hit or miss. 🇺🇸🇨🇦 US/Canada: Video content gets much higher interaction. ⸻ ⚠️ A few hard truths: – If your content is good but your format is wrong, it won’t go far. – LinkedIn isn’t just about what you post, it’s how you post it. – And media doesn’t replace message. It amplifies it. So before you post, ask: 🧭 What’s the goal—reach, resonance, or result? Then pick the format that feeds that goal. #LinkedInTips #B2BMarketing #LinkedIn

If I were a Marketing Director right now, I’d… ✅ Do Sensory Marketing Sell a taste, a smell, a feeling. rhode skin nails it by styling products alongside foods think glazed milk and donuts next to their skincare, or pocket blushes with marshmallows. It’s sensory, it’s sticky, and it works and looks lush. ✅ Disrupt the feed. You’ve probably seen those MESHKI reels making the rounds. So simple but so smart, the kind of idea that has every brand kicking themselves. Even Lecreuset Of America did their own version, and it was brilliant. ✅ Be risky. ŌURA's “Give Us the Finger” campaign claimed a body part in the cheekiest way. They built a whole story around it and owned it. That’s the kind of fun, confident risk that pays off. ✅ Go with who people trust. It’s not always about the biggest reach. Sophia & Cinzia’s Açai And The Tribe collab worked because those two are the heart of the trend. People believed it and it looked amazing. Matching dresses to the matcha? Perfect. ✅ Do collabs no one expects. Pinterest had never co-branded a global product in 15 years until they did. That’s the kind of first-ever move that makes headlines. And the campaign is so editorial and true to the platform – go Chamberlain Coffee! ✅ Go hard on OOH. Socials are everything, but when you flip the script like Canva did, you win attention. They don’t even sell a physical product, yet their billboards made such fun, self-aware jokes about marketers’ daily struggles, and showcased their tools beautifully. Basically, If I were running marketing right now, I’d be moving fast, taking risks, and making people feel something. Because safe is boring.

Have you noticed the pink products taking over Asda shelves this October? Since 1996, Asda has run their Tickled Pink campaign in partnership with CoppaFeel! and Breast Cancer Now creating one of the most visible charity campaigns in UK retail. This year: → Over 120 brands have changed their packaging to pink → Products ranging from Warburtons to Diet Coke to Andrex → A percentage of each purchase goes directly to breast cancer charities The campaign's strength lies in its simplicity and scale. A few days ago, my stepdad came home with pink Warburtons bread and said: “I thought you'd like to see the pink packaging, Rachael. They've got loads of different pink products!" This highlights exactly why the campaign works - it creates natural brand awareness and conversation. (and maybe because my stepdad now subconsciously notices any brand or marketing changes - I wonder why, ha!) It’s simple but effective, especially with pink packaging that stands out on shelves. Every 10 minutes in the UK, another woman is diagnosed with breast cancer. ASDA's Tickled Pink demonstrates how retailers can use their scale for social impact. The unified messaging across 120+ brands, the retail dominance during October, the way it naturally enters family conversations... This is purpose-driven marketing at its most effective. - I love analysing clever marketing campaigns, But when they're rooted in genuine social impact while still driving commercial results? That's marketing excellence. If you're shopping in ASDA this month, look out for the pink products. You'll be supporting a campaign that's raised millions for breast cancer charities over nearly three decades 💕

Proofed In Paradise. California has been selling a dream through illustration for more than a century. Long before lifestyle branding became a strategy, citrus crate labels were already doing the job. Sunlit orchards, snow capped mountains, deep blue skies and golden typography promised buyers a taste of something brighter arriving from the West Coast. A simple wooden crate carried an entire idea of California with it. That visual language never really disappeared. You can still trace its DNA through Californian packaging today. Sun bleached colour palettes, poppy fields, redwood silhouettes, motel pool blues and roadside greens lifted straight from highway signs. Illustration remains one of the quickest ways to bottle a place and put it on shelf. As that tradition evolves, there is a sharper challenge. There's a fine line between storytelling and pastiche. The most effective work weaves product truth directly into the imagery. If the flavour leans citrus, the illustration might drift from orange groves into rolling Pacific waves. If the brand centres on local botanicals, the composition can reference those old crate labels while swapping in plants that genuinely grow in Californian soil. When the connection is genuine, the illustration starts to carry the product story as well. Youth To The People is a clear example. The Los Angeles born skincare brand built its reputation on vegan formulations that combine superfood botanicals with clinical skincare science. Kale, spinach and green tea became the foundation of its cult favourite Superfood Cleanser, a product that built a fiercely loyal following. For the cleanser's ten year anniversary, the brand expanded its visual world through a limited edition packaging and campaign series that leans fully into California's illustrated storytelling tradition. Whimsical drawings flow across the packaging, blending botanical ingredients with expressive scenes drawn from Californian nature and culture. Superfoods, sunlight, landscapes and urban energy sit comfortably within the same illustrated universe. The result is both nostalgic and current, using California's long history of illustrated packaging while keeping the brand rooted in its own values and audience. The technique may be old, but the idea still works. Illustration can capture something photography and minimalism often miss. It brings atmosphere, a sense of place and the feeling that a product belongs to a wider story. California has understood that for over a century. Some brands are still finding new ways to draw it. 📷@Sebastian Curi

LinkedIn video isn't just growing. It's becoming the trust engine for B2B decisions. I recently sat down with Jae O.. He leads Ads, Formats, Placements & Measurement at LinkedIn. He and his team builds the measurement products that help marketers optimize for revenue growth. We explored a number of topics including the importance of LinkedIn video: 𝟭) 𝗩𝗶𝗱𝗲𝗼 𝗜𝘀 𝗗𝗼𝗺𝗶𝗻𝗮𝘁𝗶𝗻𝗴 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 Video is now the fastest-growing content format on the platform. The numbers are staggering: • Video uploads increased 34% YoY • Video viewership surged 36% in 2024 • Video content sees 40% more engagement than any other format    This isn't a trend. It's a fundamental shift in how B2B buyers consume content. 𝟮) 𝗧𝗵𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜𝗺𝗽𝗮𝗰𝘁 Beyond adoption of video growing, it's also impactful. • 63% of B2B buyers say video influences their buying decisions • Gen Z users show 82% more video views than average LinkedIn users • Members viewing BrandLink ads are 18% more likely to become leads    𝟯) 𝗪𝗵𝘆 𝗩𝗶𝗱𝗲𝗼 𝗜𝘀 𝗦𝗼 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 Parasocial relationships are one-sided connections where audiences develop trust with creators they've never met. Video accelerates this effect. In B2B, people trust people. Not logos. Not features. Not case studies. Video creates familiarity at scale. It builds trust through consistent value delivery. It makes complex decisions feel safer. The data proves it: • 59% of B2B buyers engage with influencer content on LinkedIn • 67% use creator content during the consideration phase • 39% say creator content reduces perceived risk in purchase decisions • 87% prefer content from trusted industry voices    B2B creator content is taking on the role of traditional word-of-mouth. 𝗧𝗵𝗲 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 LinkedIn is unique. At a time when more platforms are doubling down on the interest graph, LinkedIn is prioritizing meaningful connections over viral reach. This creates the perfect environment for parasocial relationships to flourish. For B2B brands, video isn't just another content format. It's the most efficient way to build the trust that drives business decisions. The question isn't whether to invest in LinkedIn video. It's how quickly you can build an effective creator video strategy before your competitors do. ----- Enjoy this? ♻️ Repost it to your network & follow Brendan Gahan for more. Interested in LinkedIn Influencer Marketing? Reach out to us Creator Authority

As a B2B creator myself, I always start by storyboarding my content. Visually outlining all the elements—shots, graphics, scripts—makes filming much smoother later. I used to jump into recording, but taking that extra planning time (usually only 30-60 minutes) pays off tremendously in better quality and fewer do-overs. Now, my average project time is down 30%, and I can reuse templates across videos. The post I'm sharing (🔗⬇️) outlines a few easy storyboard formats that organize your ideas visually: ➤ two-column scripts ➤ whiteboards ➤ video canvases I tend to whiteboard first to nail down the concepts, then document them in my Video Script Maker™. Another pro tip: If possible, build your storyboards right in your editing platform, I usually do this in Ecamm (h/t Ecamm Network, LLC). That way, you transition seamlessly from organizing to filming, as everything is right there. Storyboarding was a game changer for my process, and I've been teaching all of my clients how to do the same. If you want to improve video results and efficiency, I highly recommend checking out the post and trying it yourself! Do you have any pro tips to share? #b2bcreator #videomarketing #videocoach

1–2 seconds to stop the scroll on platforms like Instagram or TikTok. Users form an opinion about a visual in ~50 milliseconds. Want to instantly grab attention? Great visual composition isn’t just about aesthetics, it’s about direction. Content with compelling visuals gets 94% more views than text-only content. It leads the viewer’s eye, shapes how your message is understood, and makes your content impossible to ignore. 8 essential principles to level up your visual game: 1. Rule of Thirds Break your frame into a 3x3 grid. Positioning key elements along these lines or at their intersections creates a naturally balanced and pleasing layout. 2. Leading Lines Incorporate lines, whether architectural, natural, or implied, to pull the viewer’s gaze toward your focal point or guide them through the composition. 3. Balance Create stability by distributing elements thoughtfully. This can be perfectly symmetrical or more dynamic and asymmetrical, depending on the visual weight. 4. Focal Point Every design needs a clear star. This is the element that immediately captures attention and anchors the composition. Clear visual hierarchy can improve conversion rates by up to 30% by reducing cognitive load and guiding decisions. 5. Negative Space What you leave out matters. Space around elements enhances clarity, improves readability, and gives your design room to breathe. 6. Hierarchy & Scale Use size, placement, and proportion to signal importance. This helps viewers navigate your design in a clear, intentional flow. Applying hierarchy, contrast, and spacing can increase content comprehension by up to 70% 7. Contrast Play with differences, color, size, shape, or texture, to create emphasis and depth. Contrast is what makes elements pop. High-contrast CTAs (buttons, key elements) can increase CTR by 20–40% in digital campaigns. 8. Repetition Consistent use of shapes, colors, or patterns builds rhythm and cohesion, making your design feel unified and intentional. Consistent visual systems can increase brand recognition by up to 80% Final Thought Visual structure isn’t optional, it’s how we make sense of what we see. As creators, it’s our job to shape that experience. Master these principles, and your designs won’t just look good, they’ll communicate with clarity and impact. Explore references, study great work, and keep refining your eye. #beautybusiness #beautyvisuals #keyvisuals #communication

Interactive content has evolved from a novelty to a fundamental strategy for publishers aiming to enhance audience engagement in 2025. As readers increasingly seek immersive experiences, publishers are incorporating gamification elements, such as quizzes, polls, and interactive narratives, to transform passive consumption into active participation. This approach not only captivates audiences but also fosters a deeper connection with the content. Polls, for instance, are a powerhouse tool. Embedded directly into articles, they turn passive readers into active contributors, boosting time spent on-page and uncovering preferences traditional analytics miss. These insights enable publishers to refine their content strategies while fostering a sense of community, a win-win for trust and relevance. Publishers like The New York Times have pioneered this approach for over a decade. Their iconic "How Y’all, Youse, and You Guys Talk" dialect quiz, launched 10 years ago, became the most-read article in the outlet’s history at the time and remains a blueprint for hyperlocal publishers. By leveraging regional dialects, it transformed linguistic curiosity into a nationwide conversation while fostering micro-community connections—proof that localised interactive tools drive sustained engagement. Hyperlocal publishers are now building on this legacy. For example, TribLive’s 2023 “Can You Pass This Pittsburgh Slang Quiz?” became a viral sensation in Western Pennsylvania, testing readers’ knowledge of phrases like “yinz” and “jaggerbush.” This playful interactive piece not only celebrated regional identity but also drove record traffic and social shares, showcasing how dialect-driven content strengthens community ties. Also, incorporating game-like elements taps into readers' intrinsic motivations, such as the desire for achievement and competition. This strategy enhances user satisfaction and encourages repeat visits, thereby increasing engagement and loyalty. Here are the key takeaways for publishers: 1.    Implement Interactive Elements: Integrate features like quizzes and polls to create engaging content formats. 2.    Understand Audience Preferences: Tailor interactive components to align with your readers' interests and behaviors. 3.    Measure and Optimise: Regularly evaluate the performance of interactive content to refine strategies and maximise engagement. Interactive content is shaping the future of digital publishing. By embracing gamification and incorporating tools like polls into editorial strategies, publishers can craft compelling experiences that not only attract but also retain readers. What interactive formats have you found most effective? Share your experiences and examples in the comments below! #DigitalPublishing #InteractiveContent #Gamification #AudienceEngagement #PublishingInnovation

AI isn’t replacing creativity. It’s expanding who gets to use it. From luxury cars to telecom to personal assistants, Brands are testing what’s possible when AI becomes a creative tool. Not every output is polished. But the willingness to experiment? That’s the real shift. Here are 8 brand campaigns showing how AI can stretch ideas, formats, and interaction: 👇 🚘 Volvo – First AI-Generated Ad Subtle. Elegant. Conceptual. Volvo used AI to visualize simplicity and safety in a fresh, poetic way. https://lnkd.in/eW9Qbn4D 🌐 BMW × Lil Miquela AI meets virtual influencer. A fictional creator promoting a real car—merging identity and product in a new-age collab. https://lnkd.in/ec3UuP84 📱 Vodafone – Rhythm of Life AI meets human interaction. The campaign used AI-generated avatars and motion to bring connectivity to life—bridging people and networks. https://lnkd.in/eFxeZV_K 🛳️ Virgin Voyages – Jen AI Let customers interact with an AI version of themselves. Voice + face synthesis turned every user into their own vacation concierge. https://lnkd.in/eVwf2jDB 🎾 Nike – Never Done Evolving AI helped Nike visualize how Serena Williams' game changed over time. A layered view of performance, growth, and legacy. https://lnkd.in/eE9pXPFS 🍅Heinz – AI Ketchup Asked AI “What does ketchup look like?” Most outputs looked like Heinz—showing how deeply brand codes are embedded in culture. https://lnkd.in/eb97n9Wy 🎨 Nutella – 7 Million Jar Designs AI-driven packaging design at scale. Each jar unique. Creative access widened like never before. https://lnkd.in/eveXx_Ac 🎄 Coca-Cola – AI Holiday Ad Classic seasonal campaign, reimagined using GenAI tools. Visually rich, a glimpse into what AI-powered storytelling could become. https://lnkd.in/eAUr28tN The real takeaway here: AI is breaking down execution barriers. ✅ You no longer need huge teams to create personalised experiences. ✅ Creative assets can be imagined and iterated in hours, not weeks. ✅ Interaction is moving from one-way to dynamic. You don’t need to be a tech company to act like one. You just need to start. #AI #Creativity #Marketing #Advertising #Brand