29th April I 12:00 CET I Register here for virtual attendance - Register here for in-person attendance
Get ready for IAB Europe’s Virtual Programmatic Day (VPD) 2026 - our flagship programmatic event of the year!
Virtual Programmatic Day returns as a hybrid event and is being hosted by Google! Alongside the live stream, a limited in-person audience will have the chance to join us onsite in London.
This hybrid edition brings together industry leaders from our Programmatic working group to explore the latest trends in supply chain transparency, in-app opportunities, DOOH, Audio, and other emerging channels. Expect sharp debates, interactive sessions, and real-time audience engagement as we uncover what’s driving programmatic forward in 2026.
We’re delighted to have Wayne Tassie, Group Director, NL, DoubleVerify and Chair of IAB Europe’s Advertising & Media Committee, hosting this year’s event.
Please use the In-person registration link is here, please note places are not guaranteed and confirmation will be sent to confirm your in-person place.
Attendance is free, so secure your virtual seat today and be part of shaping the future of programmatic advertising.
Agenda (CET):
12:00 – 12:10 - Welcome & Introduction
Opening remarks followed by four live-streamed panel sessions, organised by IAB Europe
12:10 – 12:40 - Panel 1: CTV, Now in Colour
Connected TV has rapidly become one of the most exciting and fast-growing channels in programmatic advertising. But with growth comes complexity. This panel brings together industry leaders to discuss the opportunities and challenges shaping the CTV landscape, from measurement and data transparency to inventory fragmentation and evolving viewer behaviour. Join us as we explore how brands, agencies, and platforms can maximize the potential of CTV while navigating its rapidly changing ecosystem.
Moderator: Paul Gubbins, CTV Lead, Exchange Platforms, EMEA, Google
Speakers:
12:40 – 13:10 - Panel 2: The Growth Algorithm
Programmatic continues to evolve at pace, but what will truly power its next phase of growth in 2026? From AI-driven optimisation and new data frameworks to expanding channels like CTV and retail media, the programmatic landscape is being redefined. In this session, industry experts unpack the trends, technologies, and strategies set to shape the future of programmatic growth.
Moderator: Rebecca Ackers, VP Commercial UK and EMEA DV Plus Strategy, Magnite
Speakers:
13:10 – 13:20 - Showcase / Case Study Spotlight
13:20 – 13:50 - Panel 3: Show Me The Monetisation
As media demand evolves, what does it mean for publisher revenue in 2026? This session explores how changing inventory dynamics and buying modes are reshaping monetisation strategies for publishers.
Moderator: Lauren Saving, Head of International Marketing, Index Exchange
Speakers:
13:50 - Closing & Networking
Speaker line-up:
Host
Wayne Tassie, Group Director, NL, DoubleVerify and Chair of IAB Europe’s Advertising & Media Committee, hosting this year’s event
Speakers:
Paul Gubbins, CTV Lead, Exchange Platforms, EMEA, Google
Emmanuel Ogidan, Senior Director, Business Development & Account Management, FreeWheel
Chris Brennan, Head of PMX Lift, PUBLICIS MEDIA
Mara Negri, SVP Global Media Agencies, MFE Advertising
Nikunj Sureka, Senior Director, Product, Verve
Lisa Kalyuzhny, VP of Sales, EMEA, Nexxen
Liora Fox, Business Lead, Ogury
If you are interested in becoming more involved in our upcoming events or exploring participation opportunities, please contact our Marketing & Events Director - Amy Mazzola at mazzola [@] iabeurope.eu. For organisations that are not yet members and would like to learn more about the benefits of joining IAB Europe, we can provide further information.
