Alhambra, Califórnia, Estados Unidos
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Artigos de Edwin
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How to think about data
How to think about data
Our philosophy on data and insights Edwin H. Wong, SVP Insights & Innovation, Vox Media When you’ve been working around…
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Atividades
10 mil seguidores
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Edwin Wong compartilhou issoTwo of my favorite people (who I also very much admire) are talking to each other next week. Please come hang out with them and Uber Advertising! Sign up below. -Digitas North America, Nilay Patel, & Amy Worcester LanziEdwin Wong compartilhou issoAs AI reshapes how people search, discover, and make decisions, the advertising industry is entering a new era. Join Uber Advertising at Cannes Lions for a live taping of Decoder with Nilay Patel, host of Decoder and Editor-in-Chief of The Verge, and Amy Worcester Lanzi, CEO of Digitas North America and Chairperson of Publicis Commerce. Their conversation, Advertising in the Agentic AI Era, will unpack how agentic AI, search, and Google Zero are transforming advertising, and what marketers should be paying attention to next. 📍 Uber Villa, Cannes 🗓️ Tuesday, June 23 ⏰ 11:00 AM–12:30 PM CEST RSVP: https://lnkd.in/esxz26NY
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Edwin Wong compartilhou issoThis will be a can't miss conversation!Edwin Wong compartilhou issoCommerce media is expanding beyond retailer websites, changing how brands connect with consumers across shopping, delivery, travel, and other everyday moments. During Cannes, EMARKETER’s Sarah Marzano will unpack new data on the next phase of commerce media before sitting down with Uber Advertising's Kristi Argyilan for a conversation on what this mean for marketers now. 👉 Space is limited for this invite-only event. Request a spot today: https://lnkd.in/eK9efYU9 Cannes Lions International Festival of Creativity #Cannes #CannesLions
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Edwin Wong compartilhou istoGenerative AI is becoming part of everyday discovery — shaping how people search, compare, shop, and decide. Join us next Monday in Cannes as EMARKETER’s Nate Elliott and Uber Advertising’s Edwin Wong unpack new consumer research on how people are actually using AI, and what marketers need to understand as these tools become part of the path to purchase. Request your invitation below.Edwin Wong compartilhou istoGenerative AI is changing how consumers search, shop, and make decisions, but most brands still don’t have a clear picture of how consumers are actually using these tools. Join EMARKETER's Nate Elliott and Uber Advertising's Edwin Wong during Cannes to hear new findings from our survey of 1,500 US consumers on how they’re using generative AI and what marketers should understand as these tools become part of everyday discovery. 👉 Request your invitation: https://lnkd.in/e3xcKqGi Cannes Lions International Festival of Creativity #Cannes #CannesLions
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Edwin Wong compartilhou issoLove the AU team and my guy David Iudica doing big things at Uber Advertising!Edwin Wong compartilhou issoLast week Uber Advertising hosted a full room of nearly 50 QSR leaders from across Australia at The Olympia Hotel in Sydney for our annual Delivered event, bringing together some of the industry's leading restaurant brands. A big thank you to our keynote speakers and panellists who shared valuable insights, including: - Alana Brittain, who shared an opening perspective on Uber’s key priorities for the year and set the tone for the content that followed. - Ben Gilbert (Jarden) who unpacked the economic outlook and consumer trends influencing the QSR landscape. - Uber Advertising’s Nick Sargent, who explored the strategic levers QSR brands can pull to drive sustainable growth in an increasingly competitive market. Our Driving Growth Through Loyalty panel, where moderator David Iudica and industry leaders Annaliese Norman (Mastercard), Karen Farrar (Qantas Loyalty) and Thornton Bourke (MECCA Brands) discussed how brands are using loyalty, personalization, and member experiences to deepen customer relationships and create long-term value. Across the evening, one theme stood out: as consumer behaviour continues to evolve, the brands that win will be those that combine great customer experiences with smarter use of data, loyalty and digital channels. Thank you to everyone who joined us. We look forward to continuing the conversation and helping restaurant brands unlock their next stage of growth.
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Edwin Wong compartilhou istoEdwin Wong compartilhou istoCannes Lions 2026 comes at a pivotal moment for our industry. AI is reinventing discovery, creators are driving culture and commerce, and brands are adapting to a new media reality. The EMARKETER team will be onsite throughout the week, delivering real-time insights from the industry's biggest stage. Join us at the events below and follow the action from the Croisette in our Cannes Coverage Center: https://lnkd.in/eHezBjiZ 👉 How Consumers Really Use AI with EMARKETER's Nate Elliott and Uber Advertising's Edwin Wong, featuring new research on how generative AI is changing discovery, shopping, and decision-making. 👉 Beyond the Headlines: Meet the People Defining Commerce Media, a symposium bringing together analysts, thinkers, and platform leaders. 👉 The Future of Commerce Media with EMARKETER's Sarah Marzano and Uber Advertising's Kristi Argyilan, exploring where commerce media is headed next, from retail media expansion to the growing role of travel and mobility platforms. If you're heading to Cannes, we'd love to connect! Thank you to our partners: Sensor Tower, Uber Advertising, The CPG Guys, Albertsons Media Collective, Kroger Precision Marketing, Amazon Ads, Smartly, DoorDash, Adobe, XBOX, and Roundel. Cannes Lions International Festival of Creativity #Cannes #CannesLions
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Edwin Wong compartilhou issoUber Advertising's platform offers something different to the marketplace. The context signal we provide is right at the point of buying and real attention. When the context of our service is real life, the outcomes are the same. Thanks for the great conversation John Horsley... and it looks like your New York Knicks will make it much further than my Lakers.Edwin Wong compartilhou isso"Context is becoming the new premium." That's Edwin Wong, Head of Global Measurement Science at Uber Advertising, in conversation with John Horsley live at Advertising Week Europe. For Edwin, the future of marketing effectiveness isn't won inside the feed. It is won in moments of real-life intent, where signal, context and utility converge. A ride to Madison Square Garden. A delivery to a Friday night in. Each one a distributed moment with first-party context already attached. From the episode: - Why source destination is one of the most underused signals in advertising - How utility-led platforms close the loop in ways feed-driven ones can't - The case for "intelligence augmented" over generic AI - Why a smaller, constantly refreshed dataset beats the crawl-the-web approach - What the fourth wave of media looks like, and why it puts the consumer in control Listen here: Apple Podcasts: https://lnkd.in/eAdUKMgf Spotify: https://lnkd.in/eSNtgNbF #Path7 #DistributedMarketing #MarketingMeasurement #ContextualMarketing #BrandBuilding
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Edwin Wong compartilhou issoShipra Manchanda is someone anybody would want to work for. If this is you, don’t wait long to apply. She’s growing an already amazing team! Apply here.Edwin Wong compartilhou issoExcited to share that we're hiring a Lead, Applied AI on my team at Uber Advertising! 🚀 This is a hands-on, high-code role for a builder who wants to ship production AI systems that drive measurable business impact. You'll architect agentic workflows, conversational interfaces using LangChain and LangGraph and AI-powered Internal Applications that transform how Uber's Measurement Science function operates. If that sounds like you, apply or DM me with questions: https://lnkd.in/eBX7qz5h #hiring #AIEngineering #BuildersWanted #GenAI #Uber
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Edwin Wong compartilhou issoMolly Austin is one of the best researchers I've worked with! Cool, brilliant, and kind. If you are interested in working with her, please apply here! https://lnkd.in/gNwxKNhA -Uber Advertising
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Edwin Wong publicou istoShoppable media is pushing us to rethink how we measure success. At IAB Connected Commerce, we shared how discovery and purchase are collapsing into a single moment and why ROAS alone no longer captures what is actually driving growth. Platforms drive “curious loyalty.” About half of orders come from loyal customers, yet two-thirds of consumers will something new in any given month. That creates a powerful opportunity that is two fold - acquire new customers, and build long-term value. At Uber Advertising, we see this play out in how different levers perform. Ads are effective at reinforcing loyalty and driving repeat behavior, while combining ads with offers can be up to 8x more effective at acquiring new users. Together, they allow brands to meet consumers in both modes – loyal and exploratory – and grow more effectively over time. Read more from EMARKETER: https://lnkd.in/gsKde27J #UberAdvertising #CommerceMedia #CuriousLoyalty #IABConnectedCommerce
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Edwin Wong reagiu a issoEdwin Wong reagiu a issoKristi Argyilan, Global Head of Advertising at Uber on the intersection of digital and physical advertising. #ad Presented by Uber Advertising
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Edwin Wong gostou dissoThank you Uber Advertising for hosting one of my favorite industry podcasts, Decoder with my friend, Nilay Patel. Looking forward to seeing familar faces like Edwin Wong and the full gang from The Verge and Uber Ads! À bientôt!Edwin Wong gostou dissoAs AI reshapes how people search, discover, and make decisions, the advertising industry is entering a new era. Join Uber Advertising at Cannes Lions for a live taping of Decoder with Nilay Patel, host of Decoder and Editor-in-Chief of The Verge, and Amy Worcester Lanzi, CEO of Digitas North America and Chairperson of Publicis Commerce. Their conversation, Advertising in the Agentic AI Era, will unpack how agentic AI, search, and Google Zero are transforming advertising, and what marketers should be paying attention to next. 📍 Uber Villa, Cannes 🗓️ Tuesday, June 23 ⏰ 11:00 AM–12:30 PM CEST RSVP: https://lnkd.in/esxz26NY
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Edwin Wong reagiu a issoEdwin Wong reagiu a issoAs AI reshapes how people search, discover, and make decisions, the advertising industry is entering a new era. Join Uber Advertising at Cannes Lions for a live taping of Decoder with Nilay Patel, host of Decoder and Editor-in-Chief of The Verge, and Amy Worcester Lanzi, CEO of Digitas North America and Chairperson of Publicis Commerce. Their conversation, Advertising in the Agentic AI Era, will unpack how agentic AI, search, and Google Zero are transforming advertising, and what marketers should be paying attention to next. 📍 Uber Villa, Cannes 🗓️ Tuesday, June 23 ⏰ 11:00 AM–12:30 PM CEST RSVP: https://lnkd.in/esxz26NY
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Edwin Wong reagiu a issoCommerce media is moving from the digital shelf into the flow of everyday life. Join us next Wednesday in Cannes as EMARKETER’s Sarah Marzano and Uber Advertising’s Kristi Argyilan discuss what this next phase means for brands looking to connect with consumers across shopping, delivery, travel, and the everyday moments where decisions are already happening. Request your invitation below.Edwin Wong reagiu a issoCommerce media is expanding beyond retailer websites, changing how brands connect with consumers across shopping, delivery, travel, and other everyday moments. During Cannes, EMARKETER’s Sarah Marzano will unpack new data on the next phase of commerce media before sitting down with Uber Advertising's Kristi Argyilan for a conversation on what this mean for marketers now. 👉 Space is limited for this invite-only event. Request a spot today: https://lnkd.in/eK9efYU9 Cannes Lions International Festival of Creativity #Cannes #CannesLions
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Edwin Wong gostou dissoEdwin Wong gostou dissoWhen I led Insights at PopSugar, I had a simple rule: publish something every day. An article a day. No exceptions. Some days it came easily. Most days it didn’t. But I had a constant stream of first-party data and original research, and a responsibility to turn it into something useful. Over time, that rhythm added up to more than 500 pieces of content on the PopSugar Insights platform, and the consistency compounded. SEO followed. Our voice got sharper. The work started to carry authority. That experience changed how I think about writing. I don’t wait for the perfect idea. I stay close to the work. Today, I still write every day. Not just professionally, but creatively. I make time to write song lyrics, even when I don’t feel inspired. Especially then. Because writing isn’t about catching lightning. It’s about building a relationship with it. Writers like Hemingway and Steinbeck treated writing as a daily appointment with the page, not an occasional visit from the muse. I’ve come to see my own practice the same way. That daily practice is what allows me to write Maybe. Not bursts of insights or inspiration, just showing up, again and again, even when it’s messy. And over time, that’s what adds up. Whether it’s an article, a lyric, or a chapter, it all comes from the same place: returning to the page every day.
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Edwin Wong reagiu a issoEdwin Wong reagiu a issoSomeone pass the sunscreen and pinch me, because this doesn't feel real yet. ☀️ If you know me, you know storytelling is a BIG passion of mine. When done well - and it doesn't matter if it was a personal conversation, movie, book, or even an ad - the emotional connection stays with you for a long time. I've always believed that creativity and strategy shouldn't live in silos. When they move in lockstep, brands create actual momentum and real, tangible business results. To get to speak about this passion on one of the biggest global stages is a true career milestone - truly, pinch me!! I am so incredibly excited and humbled to be a featured speaker at the The Female QuotientThe Female Quotient Lounge at Cannes Lions this year. The Female QuotientThe Female Quotient is taking things to the next level this year with an outdoor stage at the FQ Beach, creating a bigger platform for the leaders and voices shaping our industry. A BIG thank you to the FQ team for this opportunity. If you're attending Cannes, please come by, say hi, and join the conversation. On se voit à Cannes!! Link to RSVP in the comments.
Experiência e formação acadêmica
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Uber Advertising
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Publicações
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Advertising by Mindset: Optimizing Receptivity by Activity
The Advertising Research Foundation Re-Think
Ver publicaçãoConsumer mindset is a key ingredient to advertising receptivity. By understanding how to connect with consumers based on their mindset, marketers can create more meaningful connections with their audiences
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The Passion Net: Understanding content-engaged consumers and including them in media plan
The Advertising Research Foundation Re:Think
This research focuses on central advertising industry challenge: marketing to empowered consumers who also act as content editors and creators, use a plethora of different media sources to gather information about brands, and go to great lengths to share and disseminate this information through social networks. We combine qualitative and quantitative methods to further marketing practitioners’ understanding of their changing audiences and will help them to use consumers’ category involvement…
This research focuses on central advertising industry challenge: marketing to empowered consumers who also act as content editors and creators, use a plethora of different media sources to gather information about brands, and go to great lengths to share and disseminate this information through social networks. We combine qualitative and quantitative methods to further marketing practitioners’ understanding of their changing audiences and will help them to use consumers’ category involvement for carrying brand interactions strategically from one media channel to the next.
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Culturally Congruent Mentoring: Predicting Asian American Student Participation Using the Theory of Reasoned Action
Journal of Applied Social Psychology
Ver publicaçãoPredictors of Asian American first-year college students’ intention to participate in a culturally congruent mentoring program was empirically documented using Ajzen and Fishbein's (1980) theory of reasoned action (TRA). Intention to participate was predicted by the belief that participation eases transition to college. Also, attitude toward participation was positively related to students’ beliefs that participation will strengthen ethnic identity and combat model-minority myth. With 78% of…
Predictors of Asian American first-year college students’ intention to participate in a culturally congruent mentoring program was empirically documented using Ajzen and Fishbein's (1980) theory of reasoned action (TRA). Intention to participate was predicted by the belief that participation eases transition to college. Also, attitude toward participation was positively related to students’ beliefs that participation will strengthen ethnic identity and combat model-minority myth. With 78% of students who intended to participate, results suggest that Asian American college students need programming that addresses issues as first-year college students and those related to their cultural experience. The use of the TRA to better understand issues related to peer mentoring is illuminated. Wider implications for implementing culturally congruent mentoring programs in educational settings are discussed.
Reconhecimentos e prêmios
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Yahoo! 2011 Super Star Award
Yahoo!
Company award given to 16 people across the company.
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Sam Karow
Advanced measurement is moving from a “nice to have” to a requirement for brands that want to prove how marketing drives real business outcomes.✅ Nowhere is this more visible than in Retail Media Networks. RMNs like Instacart give brands access to closed-loop performance data tied to actual purchases. That data is powerful, but it also raises an important question for marketing leaders: How do we validate results beyond platform-reported metrics and understand true incremental impact? This is why third-party measurement is becoming a critical part of the RMN conversation. Circana has emerged as a leading independent measurement partner for retail media performance, including Instacart. By combining retailer point-of-sale data with broader market and category intelligence, Circana helps brands understand not just what sold, but what actually changed because of advertising. https://lnkd.in/gp4CghWf For food and beverage brands, this matters because RMN performance rarely exists in isolation. Retail media influences household penetration, repeat rates, brand switching, and category growth, not just attributed sales within a single platform. Third-party measurement helps separate signal from noise by providing a consistent view across retailers, channels, and time. The broader industry trend is clear. As RMN budgets grow, marketers are being asked to answer harder questions around incrementality, brand impact, and long-term growth. Platform dashboards alone are no longer enough. At Effective, we see advanced media performance reporting as a layered system. Platform data shows what happened. Third-party measurement helps explain why it happened and whether it was truly incremental. Together, they create a clearer connection between media investment and business results. This is how performance reporting evolves from tracking activity to proving impact. Jeff O'Shaughnessy Joelle Kaplan #MarketingMeasurement #RetailMedia #MediaPerformance #Incrementality #F&B #MarketingEffectiveness
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Sarah Renner
Not all lower funnel channels are created equal. Some are more incremental than others. Andy Hasselwander will dive into this topic during an Association of National Advertisers webinar on Dec. 3rd at 3pm ET. -Learn how to evaluate the lower funnel ecosystem -What channels are most likely to be incremental vs. duplicative -How to measure lower funnel channels effectively Link to register is in the comments!
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Nadav Perry
In today’s LG Newsfront event, Serge Matta and Esther Maguire announced that advertisers can now reach audiences beyond the LG screen (across trusted publisher networks) and see how every high-quality signal becomes a performance multiplier powered by Realize. With 28% uplift in conversions for one major US retailer, measureable CTV performance is now a reality. Exciting! #CTV #OpenWeb #PerformanceMarketing Adam Singolda , Xhemile Poley , Adam Doron ,Vincent Meyer , Tom Inbal
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Claude Terrier
Did you know? 2026 is set to bring positive growth across key consumer tech categories - but not all at the same pace. New NIQ data shows: - Strongest momentum in premium smartphones - Stabilizing demand in wearables - Mixed results across entertainment tech - Consumers willing to pay more for AI-driven experiences Want deeper insight into what categories will lead the year? Meet our experts at MWC 2026 to explore full forecasts and category trends: https://ow.ly/Tych30sTK8H #MWC2026 #ConsumerIntelligence #AIInnovation #DataDrivenGrowth #TechAndDurables