Business Communication Skills

I got fired twice because I had poor soft skills. Then, I became VP at Amazon, where my job was more than 80% based on soft skills. This was possible because I stopped being an outspoken, judgmental critic of other people and improved my soft skills. Here are 4 areas you can improve: Soft skills are one of the main things I discuss with my coaching clients, as they are often the barrier between being a competent manager and being ready to be a true executive. Technical skills are important, but soft skills are the deciding factor between executive candidates a lot more than technical skills are. Four “soft skill” areas in which we can constantly improve are: 1) Storytelling skills Jeff Bezos said, “You can have the best technology, you can have the best business model, but if the storytelling isn’t amazing, it won’t matter.” The same is true for you as a leader. You can have the best skills or best ideas, but if you can’t communicate through powerful storytelling, no one will pay attention. 2) Writing Writing is the foundation of clear communication and clear thinking. It is the main tool for demonstrating your thinking and influencing others. The way you write will impact your influence, and therefore will impact your opportunities to grow as a leader. 3) Executive Presence Executive presence is your ability to present as someone who should be taken seriously. This includes your ability to speak, to act under pressure, and to relate to your team informally, but it goes far beyond any individual skill. Improving executive presence requires consistently evaluating where we have space to grow in our image as leaders and then addressing it. 4) Public Speaking As a leader, public speaking is inevitable. In order the get the support you need to become an executive, you must inspire confidence in your abilities and ideas through the way you speak to large, important groups of people. No one wants to give more responsibility to someone who looks uncomfortable with the amount they already have. I am writing about these 4 areas because today’s newsletter is centered around how exactly to improve these soft skills. The newsletter comes from member questions in our Level Up Newsletter community, and I answer each of them at length. I'm joined in the newsletter by my good friend, Richard Hua, a world class expert in emotional intelligence (EQ). Rich created a program at Amazon that has taught EQ to more than 500,000 people! The 4 specific questions I answer are: 1. “How do I improve my storytelling skills?” 2. “What resources or tools would you recommend to get better in writing?” 3. “What are the top 3 ways to improve my executive presence?” 4. “I am uncomfortable talking in front of large crowds and unknown people, but as I move up, I need to do this more. How do I get comfortable with this?” See the newsletter here: https://lnkd.in/gg6JXqF4 How have you improved your soft skills?

𝐖𝐡𝐲 𝐝𝐨 𝐬𝐨𝐦𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐠𝐞𝐭 𝐩𝐫𝐨𝐦𝐨𝐭𝐞𝐝 𝐟𝐚𝐬𝐭𝐞𝐫, 𝐡𝐞𝐚𝐫𝐝 𝐦𝐨𝐫𝐞 𝐨𝐟𝐭𝐞𝐧, 𝐚𝐧𝐝 𝐭𝐫𝐮𝐬𝐭𝐞𝐝 𝐦𝐨𝐫𝐞 𝐝𝐞𝐞𝐩𝐥𝐲? Of all the topics people ask me about, executive presence is near the top of the list. The challenge with executive presence is that it’s hard to define. It’s not a checklist you can tick off. It’s more like taste or intuition. Some people develop it early. Others build it over time. More often, it’s a lack of context, coaching, or exposure to what “good” looks like. Here’s what I’ve learned over the years, both from getting it wrong and from watching others get it right. 1. 𝐋𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 People early in their careers often feel the need to prove they know the details. But executive presence isn’t about detail. It’s about clarity. If your message would sound the same to a peer, your manager, and your CEO, you’re not tailoring it enough. Meet your audience where they are. 2. 𝐔𝐩𝐥𝐞𝐯𝐞𝐥 𝐭𝐡𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 Executives care about outcomes, strategy, and alignment. One of my teammates once struggled with this. Brilliant at the work, but too deep in the weeds to communicate its impact. With coaching, she learned to reframe her updates, and her influence grew exponentially. 3. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐞 𝐬𝐮𝐛𝐭𝐞𝐱𝐭 Every meeting has an undercurrent: past dynamics, relationships, history. Navigating this well often requires a trusted guide who can explain what’s going on behind the scenes. 4. 𝐏𝐫𝐨𝐯𝐢𝐝𝐞 𝐜𝐨𝐧𝐭𝐞𝐱𝐭 Just because something is your entire world doesn’t mean others know about it. I’ve had conversations where I assumed someone knew what I was talking about, but they didn't. Context is a gift. Give it freely. 5. 𝐂𝐨𝐦𝐞 𝐰𝐢𝐭𝐡 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 Early in my career, I brought problems to my manager. Now, I appreciate the people who bring potential paths forward. It’s not about having the perfect solution. It’s about showing you’re engaged in solving the problem. 6. 𝐊𝐧𝐨𝐰 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞𝐲 𝐜𝐚𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 Every leader is solving a different set of problems. Step into their shoes. Show how your work connects to what’s top of mind for them. This is how you build alignment and earn trust. 7. 𝐁𝐮𝐢𝐥𝐝 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 Years ago, a founder cold emailed me. We didn’t know each other, but we were both Duke alums. That one point of connection turned a cold outreach into a real conversation. 8. 𝐃𝐫𝐢𝐯𝐞 𝐭𝐨 𝐜𝐥𝐚𝐫𝐢𝐭𝐲 𝐚𝐧𝐝 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧 Before you walk into a meeting, ask yourself what outcome you’re trying to drive. Wandering conversations erode credibility. Precision matters. So does preparation. 𝐅𝐢𝐧𝐚𝐥 𝐭𝐡𝐨𝐮𝐠𝐡𝐭 Executive presence isn’t about dominating a room or having all the answers. It’s about clarity, connection, and conviction. And like any muscle, it gets stronger with intentional practice.

Secret for Tax Person to Influencing the CFO: Speak in Cash Impact, Not Regulations! As tax professionals, we often get caught up in quoting sections, clauses, and legal jargon. But when you're talking to the CFO, remember - cash flow speaks louder than compliance. CFOs think in numbers that impact business decisions. Instead of presenting tax issues as a regulatory challenge, frame them as a financial impact. Instead of “Non-compliance with TDS can lead to disallowance under Section 40(a)(ia).” Say “Missing TDS can hit our P&L by ₹X crore in disallowed expenses, increasing our effective tax rate.” Instead of “GST input credit restrictions under Rule 36(4).” Say “We risk losing ₹Y lakh in ITC, directly increasing operational costs and impacting margins.” Instead of “Customs duty changes under the new FTP.” Say “The increased duty rate will raise our import costs by ₹Z crore, affecting pricing strategy.” When tax teams align their messaging with business objectives, they shift from being compliance enforcers to strategic advisors. A CFO wants to know: a. How does this affect cash flow? b. Will it impact profitability? c. Can we optimize our tax position? What’s your approach to engaging finance leaders? Share your thoughts below! #TaxStrategy #CFOInsights #BusinessImpact #TaxandFinance

One skill separates great communicators from average ones: Perspective-taking. The ability to see things from someone else’s point of view. But most people do it wrong. Here’s how to do it right, especially when you’re leading or being led: When you’re the boss, persuading down: You’re trying to convince Maria on your team to do something different. She’s pushing back. Your instinct might be to assert your authority. But that’s a mistake. Here’s why… Research shows: The more powerful you feel, the worse your perspective-taking becomes. More power = less understanding. So if you want to persuade Maria, don’t lean into your title. Do the opposite: dial your power down, just briefly. Try this: Before the next conversation, remind yourself: Maria has power too. I need her buy-in. Maybe she sees something I don’t. Lower your feelings of power to raise your perspective. From that place, ask: → What does she see that I’m missing? → What might be in her way? → What’s a win-win outcome? That shift changes the entire dynamic. Instead of steamrolling, you’re collaborating. And that’s how you earn trust and results. Now flip it. You’re the employee persuading your boss. It’s a high-stakes moment. You’re nervous. So do you appeal to emotion? No. Drop the feelings. Focus on interests. Here’s the key question: “What’s in it for them?” Not how you feel. Not your big dream. → Will it save time? → Improve performance? → Help them hit their goals? Make it about their world, not yours. Why? Because every boss has a mental shortcut: → Does this employee make my life easier or harder? Be the person who brings clarity, ideas, and upside. Not complaints, drama, or friction. In summary: → Persuading down? Dial down your power to see clearer. → Persuading up? Focus on their interests, not your emotions. Perspective-taking is a superpower, if you learn how to use it. Now practice, practice, practice.

"I'll just wing it. I'm good on my feet." A Managing Director said this before walking into a $50M budget approval meeting. He walked out empty-handed. After 25+ years watching high potential executives crash and burn in "the room where it happens," I've learned something most people miss: 𝗧𝗵𝗲 𝗿𝗲𝗮𝗹 𝘄𝗼𝗿𝗸 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝘄𝗮𝗹𝗸 𝗶𝗻 𝘁𝗵𝗮𝘁 𝗿𝗼𝗼𝗺. Influence isn't about charm. It's about preparation. Here's an approach you can put into practice today to immediately up your influencing impact. 𝗧𝗵𝗲 𝗔𝗱𝘃𝗮𝗻𝗰𝗲 𝗪𝗼𝗿𝗸 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸: 𝟭. 𝗠𝗮𝗽 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 (𝗡𝗼𝘁 𝗝𝘂𝘀𝘁 𝘁𝗵𝗲 𝗢𝗿𝗴 𝗖𝗵𝗮𝗿𝘁) • Who really makes the decision? (Hint: Not always who you think) • What keeps them up at night? • Who do they trust for input? One client discovered the "junior" person in the room was the CEO's former chief of staff. Guess whose opinion mattered most? 𝟮. 𝗕𝘂𝗶𝗹𝗱 𝗬𝗼𝘂𝗿 𝗖𝗼𝗮𝗹𝗶𝘁𝗶𝗼𝗻 𝗕𝗲𝗳𝗼𝗿𝗲 𝗬𝗼𝘂 𝗡𝗲𝗲𝗱 𝗜𝘁 The worst time to make allies? When you need them. Smart executives plant seeds months before the harvest: • Coffee with the skeptics • Informal temperature checks • Strategic information sharing By the time you're pitching, you already know who's with you. 𝟯. 𝗞𝗻𝗼𝘄 𝗧𝗵𝗲𝗶𝗿 𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲, 𝗡𝗼𝘁 𝗝𝘂𝘀𝘁 𝗬𝗼𝘂𝗿 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 Match your message to their metrics: • Revenue-focused? Show growth • Cost-conscious? Show savings • Risk-averse? Show mitigation Same idea. Different frame. Completely different outcome. 𝟰. 𝗣𝗿𝗲-𝗦𝗲𝗹𝗹 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗧𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 The meeting isn't where you sell. It's where you confirm. If you're introducing new information in the room, you've already lost. The best executives I know follow this rule: 𝗡𝗼 𝘀𝘂𝗿𝗽𝗿𝗶𝘀𝗲𝘀 𝗶𝗻 𝗯𝗶𝗴 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀. 𝗘𝘃𝗲𝗿. That person who always seems to "get lucky" with approvals? They're not lucky. They're doing 10x the advance work you are. While you're perfecting your slides, they're having strategic hallway conversations. While you're rehearsing your pitch, they're addressing objections before they're raised. 𝗧𝗵𝗲 𝗕𝗼𝘁𝘁𝗼𝗺 𝗟𝗶𝗻𝗲: Your ability to influence has very little to do with your charisma in the moment. It has everything to do with the relationships you've built, the intelligence you've gathered, and the groundwork you've laid. Stop counting on spontaneous charm. Start investing in strategic preparation. Because in the C-suite, there are no successful surprise attacks. 🎯 When was the last time you walked into a crucial conversation truly prepared—not just with data, but with deep insight into every person in that room? Be honest. Your next promotion might depend on it. ------------ ♻️ Share with someone who needs to stop winging it and start winning it ➕ Follow Courtney Intersimone for more truth about what really drives executive success

Confession: I'm a nervous public speaker… (yet I’ll make $1M+ from keynotes this year). Here are 9 strategies that turned my deepest fear into a powerful strength: PHASE 1: PREP WORK Strategy 1: Study the Best. We have the world's best speakers at our fingertips. Use them. Find 3-5 speakers you admire. Watch their talks on YouTube at 0.75x speed. Take notes on their structure and pacing, voice modulation, movement and gestures, audience engagement. Strategy 2: Create Clear Structure. Great speakers don't deliver speeches, they tell stories. Map your journey explicitly: opening hook, 3 key points, memorable close. Tell the audience where you're taking them. Strategy 3: Build Your "Lego Blocks." Don't memorize your entire speech. That's a trap. Instead, perfect these moments: your opening 30 seconds, key transitions, punchlines and closers. Practice in segments, not sequences. When things go sideways (they will), you'll adapt instead of freeze. Weird trick: Practice once while walking or jogging. It simulates the heart rate spike you'll feel on stage. PHASE 2: PRE-STAGE Strategy 4: Address the Spotlight. The Spotlight Effect: We think everyone's watching our every move. They're not. Use the "So What?" approach: Name your worst fear, ask "So what if it happens?", realize it's never that bad. You'll stumble? So what. Life goes on. Your family still loves you. Strategy 5: Get Into Character. Create your speaker persona. Ask yourself: What traits do they have? How do they move? What's their energy? Flip the switch. Become that character. It's not fake, it's your best self. Strategy 6: Eliminate Stress. The "Physiological Sigh" kills anxiety fast: Double-inhale through your nose, long exhale through your mouth, repeat 2-3 times. Science-backed. Immediate impact. PHASE 3: DELIVERY Strategy 7: Cut the Tension. Last week, they asked what song I wanted to enter to. I said "Girl on Fire" by Alicia Keys. They thought I was joking. I wasn't. "It's my 1-year-old's favorite song. Figured he'd be more excited to watch if Dad entered to his jam." Instant laughter. Tension gone. Audience on my side. Find your tension breaker. Use it early. Strategy 8: Play the Lava Game. Your pockets and torso are lava. Don't touch them. This forces you to gesture broadly, open your body, project confidence. Big gestures early build momentum. Strategy 9: Move Purposefully. Don't pace like you're nervous. Move like you own the room. Slow. Deliberate. Purposeful. Use movement to create dramatic pauses. Let your words land. Start with one speech, one strategy: Pick your next presentation—could be a team meeting, a toast, whatever. Choose ONE strategy from this list. Master it. Then add another. Public speaking is a muscle. These strategies are your workout plan. The more you practice, the stronger you get. Remember: Everyone gets nervous. The difference is having a system. Now you have one. Use it. Practice it. Watch yourself transform.

Here’s a conversation I’ve had one too many times in my communications career: 👨💻 Them: “Let’s spin up a press release for this!” 🤷🏻♀️ Me: “Okay, sure—what’s the goal of pushing out this release?” 👨💻: “To get media coverage.” 🤷🏻♀️: “Right, but getting media coverage to further what strategic goal?” 👨💻: “To have media cover us.” 🤷🏻♀️: “Cool, but WHYYYYYY? How does this coverage align with our strategic goals?” 👨💻: <blank stares> . . . It’s funny / not funny how often this conversation happens. Don’t get me wrong—media coverage can be a powerful way to support your goals. But if you 1) don’t know what those goals are or 2) aren't aligning your activities to those goals, then you’re just... doing things for the sake of doing things. 🤦🏻♀️ To make it very simple: press isn’t the goal. It’s a tool. And like any tool, it’s only useful if you’re clear about what you’re trying to build. Are you trying to: → Build brand awareness in a new market? → Establish thought leadership in your industry? → Create buzz ahead of a major event or milestone? → Generate leads for a new product or service launch? → Attract investors and secure funding for your company? → Address a specific brand misconception or improve your reputation? Without clarity on the "why," even the most brilliant PR campaigns can feel hollow—or worse, like a waste of time and resources. Effective communications should always serve a clear purpose and tie back to your broader goals. You don’t need a press release just because you have something to say—it might be the right tactic, but it also might not. 🤔 So, before you start thinking about press—or any initiative—ask yourself: 💡 What’s the bigger picture? What broader organizational or strategic goal are we trying to achieve? 💡 How does this press activity contribute to that goal? Is it part of a larger campaign, a step toward long-term growth, or a way to address a specific challenge? 💡 What does success look like? Is it increased brand awareness, a boost in leads, stronger industry positioning, or something else measurable and meaningful? Aligning press efforts to the bigger picture ensures they’re not just one-off actions but *intentional* moves that drive real impact. So, while yes, “getting press” might feel great at the moment, if it’s not tied to a clear purpose, it’s just empty noise. 💥 Have you dealt with this situation? How do you handle the "box-checking" mentality?

The Communications Specialist Checklist (Save this 🔖) Before you hit publish, send, or approve, run through this: ☑️ Objective clear? What is this communication meant to do—inform, influence, mobilize, or protect reputation? ☑️ Audience defined? Who exactly is this for? Stakeholders, donors, partners, media, or the public? ☑️ Key message distilled? Can it be summarized in one sentence without losing meaning? ☑️ Right platform chosen? Email, LinkedIn, press release, WhatsApp, website, or media pitch—format matters. ☑️ Tone aligned? Formal or conversational? Crisis-sensitive or celebratory? Context is everything. ☑️ Visual support ready? Photos, short videos, graphics—does the visual strengthen the message or distract? ☑️ Fact-checked? Names, figures, dates, locations. Accuracy protects credibility. ☑️ Call to action included? What do you want the audience to do next—engage, share, attend, respond? ☑️ Timing right? Is this the best moment to release it? ☑️ Measurement planned? What does success look like—reach, engagement, feedback, impact? Clear communication is intentional, strategic, and measurable—not accidental. If you’re in communications, this checklist will save you time, stress, and revisions. What would you add to this list? 👇 #Communications #StrategicCommunications #ContentStrategy #PublicRelations #DigitalCommunications #NGOCommunications #MediaRelations #CommunicationsChecklist

When I started sharing my speaking journey publicly, everything changed. The traditional business advice says "fake it till you make it." But after working with hundreds of entrepreneurs, I've learned something counterintuitive: your biggest breakthrough comes from being transparently vulnerable about your struggles. I was on a call with a successful founder last week. When I asked if he'd spoken at conferences, he froze. "I can't even handle team meetings without sweating." When I shared my own speaking disaster story, forgetting my entire opening at a 500-person conference, something beautiful happened. He realized everyone wanted him to succeed, not fail. Here's what I learned about building in public through transparent speaking: 1. Vulnerability Broadcasting  Share your panic attacks, forgotten openings, and sweaty moments openly. Building your confidence journey in public permits others to be human. Your struggles become someone else's breakthrough story. Speaking fears are universal, your transparency breaks the shame cycle. Others see that success isn't about perfection, it's about persistence. 2. Story Stack Development  Document your 5 go-to stories for any situation and share them. Building your narrative library in public creates accountability for authenticity. Your stories become templates for other entrepreneurs to adapt. Transparency about your frameworks helps others structure their own experiences. 3. Confidence Protocol Sharing  Show your exact pre-speech routine and why it works. Building your confidence systems in public creates replicable frameworks. Your meditation, breathing, and preparation become roadmaps for others. 4. Authority Multiplier Transparency Document how one speech creates 50+ opportunities. Building your authority systems in public shows the compound effect. Your podcast invitations and connection requests become proof of concept. Transparency about speaking ROI motivates others to overcome their fears. 5. Failure Reframe Strategy Share how disasters become your best teaching moments. Building your resilience story in public transforms setbacks into comebacks. Your 15 seconds of silence become someone else's courage catalyst. Transparency about recovery shows that perfection isn't the goal. Others learn that audiences want value, not flawless delivery. This isn't just about becoming a better speaker, it's about creating beautiful, systemized, and impactful ways to share your expertise with the world. When you build your speaking journey in public, you're not just overcoming fears. You're showing other entrepreneurs that their voice matters and their message deserves to be heard. __ Enjoy this? ♻️ Repost it to your network and follow Matt Gray for more. Curious how this could look inside your business? DM me ‘System’ and I’ll walk you through how we help clients make it happen. This is for high-commitment founders only.

From being a stammerer filled with stage fright to delivering 100+ speeches in 4 years! Here are 10 things I did to train myself to be the best at it: 🎤 Practice Small Chunks: Break your speech into smaller sections and practice each part separately before combining them. This makes it easier to remember and reduces anxiety. 🎤 Record and Review: Record your practice sessions using your phone or a camera. Reviewing these recordings helps identify areas for improvement and track progress over time. 🎤 Gradual Exposure: Start by speaking in front of a mirror, then progress to speaking in front of a small group of friends or family, and gradually increase the audience size. This helps build confidence step-by-step. 🎤 Use Flashcards: Write key points or parts of your speech on flashcards. This helps you stay on track during your speech and reduces the fear of forgetting your lines. 🎤 Join Speaking Clubs: Participate in public speaking clubs like Toastmasters. Regular practice in a supportive environment helps you gain confidence and receive constructive feedback. 🎤 Practice with Distractions: Train yourself to stay focused by practicing your speech in environments with potential distractions, such as a noisy room or with background music playing. 🎤 Mirror Neurons: Watch videos of great speakers and try to mimic their body language and speaking style. This activates your mirror neurons, helping you learn by imitation. 🎤 Mindful Breathing: Before speaking, take deep breaths in for a count of four, hold for four, and exhale for four. This helps calm your nerves and centre your mind. 🎤 Positive Visualization: Spend a few minutes each day visualizing yourself giving a successful speech. Picture the audience applauding and yourself speaking confidently. This mental rehearsal can boost your confidence. 🎤 Use Technology: Utilize speech practice apps that provide real-time feedback on your speaking speed, volume, and clarity. This helps you adjust and improve your delivery. When I learned these lessons, I realized that public speaking wasn't something to fear but something to celebrate. To be able to reach more people and create a long-lasting impact! So, if you're struggling like I was, start training your brain. It's not easy, but it's worth it. ❤️ #publicspeaking #growth #communication #softskills