Building Leadership Presence

𝐖𝐡𝐲 𝐝𝐨 𝐬𝐨𝐦𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐠𝐞𝐭 𝐩𝐫𝐨𝐦𝐨𝐭𝐞𝐝 𝐟𝐚𝐬𝐭𝐞𝐫, 𝐡𝐞𝐚𝐫𝐝 𝐦𝐨𝐫𝐞 𝐨𝐟𝐭𝐞𝐧, 𝐚𝐧𝐝 𝐭𝐫𝐮𝐬𝐭𝐞𝐝 𝐦𝐨𝐫𝐞 𝐝𝐞𝐞𝐩𝐥𝐲? Of all the topics people ask me about, executive presence is near the top of the list. The challenge with executive presence is that it’s hard to define. It’s not a checklist you can tick off. It’s more like taste or intuition. Some people develop it early. Others build it over time. More often, it’s a lack of context, coaching, or exposure to what “good” looks like. Here’s what I’ve learned over the years, both from getting it wrong and from watching others get it right. 1. 𝐋𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 People early in their careers often feel the need to prove they know the details. But executive presence isn’t about detail. It’s about clarity. If your message would sound the same to a peer, your manager, and your CEO, you’re not tailoring it enough. Meet your audience where they are. 2. 𝐔𝐩𝐥𝐞𝐯𝐞𝐥 𝐭𝐡𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 Executives care about outcomes, strategy, and alignment. One of my teammates once struggled with this. Brilliant at the work, but too deep in the weeds to communicate its impact. With coaching, she learned to reframe her updates, and her influence grew exponentially. 3. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐞 𝐬𝐮𝐛𝐭𝐞𝐱𝐭 Every meeting has an undercurrent: past dynamics, relationships, history. Navigating this well often requires a trusted guide who can explain what’s going on behind the scenes. 4. 𝐏𝐫𝐨𝐯𝐢𝐝𝐞 𝐜𝐨𝐧𝐭𝐞𝐱𝐭 Just because something is your entire world doesn’t mean others know about it. I’ve had conversations where I assumed someone knew what I was talking about, but they didn't. Context is a gift. Give it freely. 5. 𝐂𝐨𝐦𝐞 𝐰𝐢𝐭𝐡 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 Early in my career, I brought problems to my manager. Now, I appreciate the people who bring potential paths forward. It’s not about having the perfect solution. It’s about showing you’re engaged in solving the problem. 6. 𝐊𝐧𝐨𝐰 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞𝐲 𝐜𝐚𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 Every leader is solving a different set of problems. Step into their shoes. Show how your work connects to what’s top of mind for them. This is how you build alignment and earn trust. 7. 𝐁𝐮𝐢𝐥𝐝 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 Years ago, a founder cold emailed me. We didn’t know each other, but we were both Duke alums. That one point of connection turned a cold outreach into a real conversation. 8. 𝐃𝐫𝐢𝐯𝐞 𝐭𝐨 𝐜𝐥𝐚𝐫𝐢𝐭𝐲 𝐚𝐧𝐝 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧 Before you walk into a meeting, ask yourself what outcome you’re trying to drive. Wandering conversations erode credibility. Precision matters. So does preparation. 𝐅𝐢𝐧𝐚𝐥 𝐭𝐡𝐨𝐮𝐠𝐡𝐭 Executive presence isn’t about dominating a room or having all the answers. It’s about clarity, connection, and conviction. And like any muscle, it gets stronger with intentional practice.

I got fired twice because I had poor soft skills. Then, I became VP at Amazon, where my job was more than 80% based on soft skills. This was possible because I stopped being an outspoken, judgmental critic of other people and improved my soft skills. Here are 4 areas you can improve: Soft skills are one of the main things I discuss with my coaching clients, as they are often the barrier between being a competent manager and being ready to be a true executive. Technical skills are important, but soft skills are the deciding factor between executive candidates a lot more than technical skills are. Four “soft skill” areas in which we can constantly improve are: 1) Storytelling skills Jeff Bezos said, “You can have the best technology, you can have the best business model, but if the storytelling isn’t amazing, it won’t matter.” The same is true for you as a leader. You can have the best skills or best ideas, but if you can’t communicate through powerful storytelling, no one will pay attention. 2) Writing Writing is the foundation of clear communication and clear thinking. It is the main tool for demonstrating your thinking and influencing others. The way you write will impact your influence, and therefore will impact your opportunities to grow as a leader. 3) Executive Presence Executive presence is your ability to present as someone who should be taken seriously. This includes your ability to speak, to act under pressure, and to relate to your team informally, but it goes far beyond any individual skill. Improving executive presence requires consistently evaluating where we have space to grow in our image as leaders and then addressing it. 4) Public Speaking As a leader, public speaking is inevitable. In order the get the support you need to become an executive, you must inspire confidence in your abilities and ideas through the way you speak to large, important groups of people. No one wants to give more responsibility to someone who looks uncomfortable with the amount they already have. I am writing about these 4 areas because today’s newsletter is centered around how exactly to improve these soft skills. The newsletter comes from member questions in our Level Up Newsletter community, and I answer each of them at length. I'm joined in the newsletter by my good friend, Richard Hua, a world class expert in emotional intelligence (EQ). Rich created a program at Amazon that has taught EQ to more than 500,000 people! The 4 specific questions I answer are: 1. “How do I improve my storytelling skills?” 2. “What resources or tools would you recommend to get better in writing?” 3. “What are the top 3 ways to improve my executive presence?” 4. “I am uncomfortable talking in front of large crowds and unknown people, but as I move up, I need to do this more. How do I get comfortable with this?” See the newsletter here: https://lnkd.in/gg6JXqF4 How have you improved your soft skills?

I just did the math on my daily LinkedIn commitment over the last 3 months - 10M+ impressions generated. But most importantly, 37% of our monthly leads are influenced by my social presence. This is explained by: → My executive presence was mentioned more times in Q1 25 than in all of 2024 (Gong data).  → Deals where our buyers mention exec presence closed faster. → Enterprise opportunities influenced by our social presence have a higher ACV. 🤯 This fundamentally changes how we should think about executive visibility. Unlike paid campaigns that disappear the moment you pause them, authentic executive presence creates compound effects: → Buyers pre-qualify themselves through your content → Trust gets established before the first sales conversation → Competitors can't replicate relationships built over months Your buyers are researching you whether you show up or not… so are you shaping that narrative, or letting competitors fill the void? Our customers see this shift happening - from "executive visibility as nice-to-have" to "leadership presence as competitive edge." 👇🏻 CEOs, what if 15 minutes of your daily time could drive +10% of your pipeline and give air cover to your sales org?

A digital presence used to be optional. Now it’s the first filter buyers, partners, and even AI systems use to decide whether you matter. Google is no longer the primary discovery layer. AI-powered search is. AI assistants summarize you based on the digital footprint you’ve already created. If your digital presence is weak, the algorithms assume you are irrelevant. This is a massive tension. And many founders and executives are still acting like it's 2017. The Invisible Executive (or Founder) is the leader who still believes reputation is earned solely in conference rooms, not digital rooms. They hide behind outdated profiles, default to corporate-speak content, and assume their resume speaks louder than their online presence. In a world that now forms first impressions through feeds, summaries, and AI-ranked profiles, the Invisible Executive is bleeding revenue in silence. On a connection call, a potential client wondered why their pipeline was drying up. The reason wasn't what they thought. They didn't need more (often cold) outreach. The true root cause? Digital invisibility, created by a belief that a strong digital presence wasn’t “real leadership.” A weak digital footprint isn’t just a branding issue. It's a revenue leak. Are you a founder, executive, or entrepreneur who wants to elevate your digital presence? My DM's are open.

You could have the best ideas. But still sabotage your authority. 👇 Coaching 300+ CEOs, I have seen brilliant professionals unknowingly sabotage their presence. The way you speak, carry yourself, and structure your message sends powerful cues. Here are 7 silent killers of authority – and how to fix them fast 👇 1️⃣ Weak Self-Introduction ❌ “Hi, my name is Oliver and I, uh, kind of do communications, I guess…” ✅ Instead: Introduce yourself with clarity and intent. Say who you are, what you do, and why it matters – in one confident sentence. 2️⃣ Worrying What Others Think ❌ Playing it safe. Over-explaining. Apologizing for your opinion. ✅ Respect your audience by being decisive. Clarity > approval. 3️⃣ Filler Words & Sounds ❌ “Uh, um, like, you know...” ✅ Pause. Breathe. Let silence do the work. 4️⃣ Hiding Behind Slides or Notes ❌Read the room, not your script. ✅ Know your message. Use slides as backup – not a crutch. 5️⃣ Your Body Says “I Don’t Believe in Myself” ❌ Slouched posture, crossed arms, awkward hands. ✅ Stand tall. Use your hands. Hold eye contact. People believe what they see more than what they hear. 6️⃣ Passive Language ❌ “I just wanted to share…” or “Someone should…” ✅ Use direct, active language. You’re not suggesting – you’re leading. 7️⃣Talking Too Fast ❌ Rushing signals nervousness or lack of control. ✅ Slow down. Use strategic pauses to show you’re in command. The most successful leaders don’t hope for authority — they communicate it. And it starts with small shifts like these. 🧠 Which of these 7 are you working on right now? ♻️ Repost to help someone build real presence. 📌 Follow me Oliver Aust for daily strategies to communicate with clarity and confidence.

We’ve coached thousands of speakers on building confidence. Most of them weren’t missing natural-born ability or charisma. But they were missing a clear understanding of their unique perspective. Confidence isn’t about knowing you’ll perform perfectly in a presentation. It’s about knowing you have something valuable to offer before you ever say a word. So my experts started asking our clients 4 simple questions: 1. How do you see this situation differently? Different from your peers. Your managers. Your customers. You don’t have to be loud, but you do have to know what angle is uniquely yours. 2. What experience do you have that no one else has? No one else grew up exactly like you, worked the jobs you did, or made the mistakes you’ve made. Your path matters. 3. What’s your expertise? Yes, you have some. If you’ve been invited to a meeting to share or someone asked you to speak on a stage, it wasn’t random. There’s a reason. Find it. Name it. Own it. 4. What part of your personality shows up when you’re at your best? Are you warm? Funny? Analytical? Direct? Good. Bring that. Don’t leave your personality at the door. It’s part of your power. Most people have enough confidence buried somewhere deep inside them. Crystallizing your perspective is what helps bring it out. #PresentationSkills #ExecutivePresence #ImposterSyndrome #PublicSpeaking

I remember I was heading into a board meeting when our office janitor, Mr. Ellis, stopped me. He said, "Your name tag's upside down." My first instinct? → Brush it off. → Pretend I didn't need help. → Protect my pride. Instead, I paused and said, "Thanks for looking out for me." He smiled and replied, "Doesn't matter your title. You represent all of us when you walk into that room." That single moment with Mr. Ellis's big brown eyes shifted how I viewed leadership forever. Six months later, I stood in that same boardroom, presenting a critical strategy. Not because I knew everything. But because I walked in carrying the quiet confidence that comes from respecting everyone who makes our work possible, from the janitor to the CEO. And respect carries more weight than any title ever could, regardless of the room you're in. Here's what most professionals get wrong: They think career growth is about impressing those above them. They forget that everyone, from the janitor to the CEO, sees how you really show up. They underestimate the wisdom in people that society often overlooks. But the highest-impact leaders I've coached share one trait. They lead with respect. → They treat every person like they matter. → They know trust isn't reserved for titles. → They understand influence starts with how you make people feel. That's how careers grow, not just in skill but in humanity. The C.H.O.I.C.E.® Framework makes this real: Courage: Stand for dignity, even when no one's watching. Humility: Know you're not above anyone. Openness: Learn from every voice. Integration: Turn respect into everyday actions. Curiosity: Ask people about their stories. Empathy: See the person behind the role. Here's how to start leading with respect and grow your career: ✅ Start small. → Thank someone whose work often goes unseen. → Respect is built in micro-moments that matter. ✅ Listen deeply. → Instead of dismissing someone's input, ask: → "What do you see that I might be missing?" ✅ Model humanity. → Show others how to treat people well, no matter their title. → Respect shapes culture and careers. The more senior you become, the more your treatment of junior staff defines you. Your peers judge your character not by how you handle power but by how you treat those without it. 💭 Who's someone "behind the scenes" who taught you about leadership? ♻️ Tag someone who leads with humanity. ➕ Follow Loren Rosario - Maldonado, PCC, for career coaching that's human to the core.

𝘙𝘦𝘱𝘶𝘵𝘢𝘵𝘪𝘰𝘯 (𝘯𝘰𝘶𝘯): your opinion about someone or something, or how much respect or admiration someone or something receives, based on past behaviour or character. I recently interviewed someone who shared an example of overcoming a significant early career setback. Their mistake in their twenties damaged their reputation and became a handbrake on their career. I was impressed by their honesty in owning this error of judgement, yet more so by the efforts they had undertaken in the two decades since to address the issue and lead differently. The mistake itself isn't all that important. But it did get me thinking about reputation. I've often said reputations are hard-earned and yet so easily lost. For many of us, it's the most essential professional currency we own and can positively or negatively influence. So, do we spend enough time managing our reputations? Reputations are built over time. It is a gradual process that requires consistent effort, thought and focus. So, how do you set about building or improving your reputation? Here are nine ways you can enhance your reputation. 1. Assess your current reputation: Understand how others perceive you. Seek feedback from trusted friends, colleagues, or mentors. 2. Define your values: Determine the principles guiding your behaviour and decisions. This will allow you to project a consistent and authentic image. 3. Build effective relationships: Invest in building positive relationships. Be genuine, supportive, and dependable. Networking and maintaining connections with diverse individuals is a proven way to enhance your reputation. 4. Develop your expertise: Improve your skills and knowledge in your area of expertise. Become a reliable resource by staying current with industry trends and sharing valuable insights. 5. Deliver quality work: Strive for excellence in everything you do. Delivering results will add to your reputation. 6. Seek feedback and learn from it: Listen, accept constructive criticism, and use it to grow. Demonstrating a willingness to learn and adapt shows humility and a commitment to self-improvement. 7. Engage in positive communication: Communicate respectfully and diplomatically. Avoid gossip, rumours, and negative discussions. Ensure you are known for your discretion. Rise above negativity. 8. Pay it forward: Contributing, paying it forward, and giving back will enhance your reputation, and you will also feel good for doing it. 9. Act with integrity: Demonstrate honesty, transparency, and ethical behaviour in your personal and professional life. Keep your promises, admit mistakes, and treat others with respect. And lastly, you cannot cultivate a reputation for being trustworthy and reliable if you are neither. Accept that mistakes will happen, but that does not need to define you as a person. Be patient, consistent, and genuine in your actions. Over time, your efforts will contribute to a stronger and more favourable reputation.

TRUST is the currency of leadership. But here’s what most people get wrong: It’s not earned in all-hands meetings or mission statements. It’s built - and broken - in the small, everyday moments. According to research from Harvard and Edelman, trust is now the #1 leadership trait employees seek, even above competence. It directly impacts engagement, retention, and innovation. Yet trust isn’t a trait you’re born with. It’s a practice. A presence. A series of micro-signals we send - intentionally or not. So if you want to lead with integrity and influence, start here: 12 Micro-Habits that quietly build trust every day: 🔹 1. Follow through on small promises Trust starts where your word meets action - especially in the little things. 🔹 2. Acknowledge mistakes (fast) Owning your slip-ups models humility and psychological safety. 🔹 3. Share your reasoning, not just your decisions Transparency builds trust far faster than authority. 🔹 4. Praise people behind their backs Your leadership legacy is built when no one’s watching. 🔹 5. Ask for feedback before giving it It signals self-awareness and invites openness in return. 🔹 6. Be early Reliability is one of the fastest ways to earn respect. 🔹 7. Listen without interrupting Trust grows in silence. Listening is your superpower. 🔹 8. Stay kind under pressure Stress doesn't excuse behavior - it reveals character. 🔹 9. Admit when you don’t know Certainty is overrated. Honesty builds more credibility. 🔹 10. Give credit freely Shine the light outwards. Recognition builds trust across teams. 🔹 11. Keep confidences People open up where they feel safe - not scrutinized. 🔹 12. Revisit broken promises Integrity isn’t perfection. It’s making things right, even late. Trust isn’t a single act. It’s a rhythm. A reputation. A relationship you build through consistency. And here’s the good news: It’s not about being charismatic, extroverted, or perfect. It’s about being intentional - moment by moment. Which habit do you already practice? Which one could use more attention right now? 👇 I’d love to hear what resonates. 📌 For more such ideas, check out my book - The Conscious Choice ➡️ Repost if you believe trust is the #1 currency of leadership ➕ Follow Bhavna Toor for more

Executive visibility on LinkedIn® is no longer optional for senior leaders. What’s changed – particularly in the AI era – is how that visibility is interpreted. For a long time, silence was neutral. If you weren’t visible online, nothing much happened. That’s no longer the case. Today, your reputation is being assessed before you enter the room. By people. And increasingly, by systems that rely on digital signals to identify expertise. If there’s little or no visible evidence of your thinking, that absence gets interpreted. Not critically. But strategically. This is where executive visibility on LinkedIn® has shifted. It’s no longer about activity. It’s about being understood. Think of it less like broadcasting and more like lighthouse management. 🌍 You don’t need to be everywhere. 🌍 You don’t need to overshare. 🌍 You simply need to keep the signal clear and consistent. That might mean: ◼ sharing insight from your area of expertise ◼ contributing to relevant conversations ◼ recognising your team publicly ◼ showing up with intent, not volume Because if AI, search firms, stakeholders or partners can’t find evidence of your thinking, they will assume it isn’t there. 💥 And in leadership, assumed irrelevance is a risk. 💥 Visibility is no longer vanity. It’s verification. Further resources: 🎥 https://lnkd.in/eJxsmnr2 🌍 https://lnkd.in/eXyRakpb 🖼️ https://lnkd.in/etreMwVb 🔷◼🔷◼🔷◼🔷◼🔷 Lynnaire Johnston ~ Elevating executive presence in the AI Era 🔷 LinkedIn® Strategy 🔷 Measurable Influence Growth